Black Friday Getting More Ridiculous
As if the
feeding shopping frenzy that is Black Friday could get any worse. Best Buy has decided to jump on the bandwagon and open up at midnight on Thanksgiving night for Black Friday shopping. This comes on the heels of recent announcements by Target, Macy’s and Kohl’s.
Best Buy Co. is joining the list of big store chains opening at midnight after Thanksgiving this year in hopes of getting a jump on the competition, following recent announcements by Target Corp., Macy’s Inc. and Kohl’s Corp.
Best Buy Chief Executive Brian Dunn, said he felt forced to “make a very difficult decision” and open at midnight because rival retailers were doing so, though the decision was controversial inside the company.
“I feel terrible,” said Mr. Dunn, who was once a store manager, speaking during a conference in San Francisco. “It will change some Thanksgiving plans for our employees. It certainly changes mine.”
I’ve never been a fan of Black Friday sales. If you ask me, thank goodness for the Internet. While I won’t be jumping out of my bed to drive to the nearest Best Buy, I might just roll over and glance at my iPad once the clock strikes midnight.