Tuesday, February 20, 2018

Diamonds Are A Girl’s Best Friend

July 13, 2010 by  
Filed under shopping

I’ve always though diamonds were beautiful. But truth be told, I can’t tell the difference between diamonds and nicely cut glass. And I refuse to get my diamond advice from rappers bragging about how they are VVS studded. When the time does come for me to pick out that beautiful diamond ring, I’d like to do so intelligently.

A Washington Post article caught my eye that exposes several myths about diamonds. Some of these myths include the rarity of diamonds, the elimination of blood diamonds, and the Four Cs as the best markers to understand the value of diamonds. On the Four Cs, the Washington Post writes:

This handy mnemonic — color, cut, clarity and carat — was developed in the 1940s by the Gemological Institute of America, still the world’s premier diamond-grading company.

Lore holds that every diamond is unique and a work of nature’s art. But this idea was intimidating to American customers who wanted a firm readout of a diamond’s worth before buying it. De Beers therefore loved the Four Cs, and the company sent speakers on a promotional tour to explain these standards as if they had been observed for centuries.

But when it comes to the most popular kind of diamond — the round, brilliant-cut stone that is a staple of engagement solitaires — a key factor embedded in the cut rating is likely to have a big impact on value. The “depth percentage,” the relationship between the stone’s top and the angle of its slanted sides, can make a diamond’s glitter a little more spectacular thanks to the physics of light. The sweet spot? A ratio of 58 to 60 percent. Too many buyers of stones of less than two carats get hung up on minor gradients of color and clarity, which are invisible to the naked eye and meaningful only at the cash register.

Quite interesting. I definitely know more about diamonds than I did 5 minutes ago!

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