Which One Are You?

Several news outlets have reported on a new study from Black Entertainment Television (BET) Networks – who knew they conducted studies?   “African Americans Revealed,” is a study of more than 80,000 African-American consumers over an 18-month span broken down into several individual research reports.  The report findings include a segmentation study, which revealed that African-Americans are not a monolithic group (can we get an amen?) but rather break down into distinct groups defined by similar characteristics, including buying power and habits, media consumption, and influences.  The report delineates African Americans into seven groups:

The Strivers: Mostly in their late 20′s to early 40′s and are adventurous, fashionable, social mavens and opinion leaders who have their eyes on climbing the executive ladder

Conscious Sisters: Selfless women that are spiritually connected and highly conscious of their culture

Tech-Fluentials: Digitally savvy and travel in globally conscious circles

Bright Horizons: Young adults in high school and college that are aware of all available technology  and electronic gadgets

Inner Circle Elites: Working women rich in their cultural, ancestral and spiritual roots

Urban Dreamers: Young, urban adults who are social magnets and trend setters intent on and focused on living life to the fullest

Survivors: Group of risk-taking teen and young adult males who are hustling to keep their existence in check.

Me? I’ve got a combination plate going on.  A striver with a side of consciousness and tech-fluential.

What about you?

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